It all began from an effort of two long-time friends to be independent and self-sufficient women. A pair of hatch lings, taking the first step into the working world, developed different views on fashion from this new phase of life: how inconvenient it is to change attires between work and after-office hours, and how outer appearance reflects self-image in others' eyes so it is important to be unique to differentiate ourselves from others.
"Can beauty be practical?", a question that gave birth to our first brand that we named 'Hyde.'. Our continuous effort and comprehensive thinking to provide a solution to this question let 'Hyde.' grew to be a brand characterized for its original and versatile clothing that is valued at a reasonable price.
Today, equipped with a better expertise and an even more defined vision, we set out to escalate our endeavor with a brand new identity: 'Frances.'. And this is the continuation of our journey.
Frances. RTW was first launched in 18 January 2020 at Savoi Ultra Lounge Senopati, showcasing a mini fashion show featuring our collaborative collection 'UNLEASH' with the rising Indonesian singer Kallula. It was attended by many fashion influencers such as Nazla Alifa, Patricia Gunawan, Abigail Cantika, Ayla Dimitri, Anastasia Siantar, Elxi Elvina, Radhini Aprilya, and many more.